As most of my friends and readers know, I’ve been involved in the direct sales industry (network marketing) for many years. I’ve always been very careful about companies that I partner with, because YES, there are some very bad deals out there. But that DOESN’T mean that all home business opportunities are bad deals. Far from it.
There are thousands of legitimate, profitable ‘work from home’ opportunities available if you do your homework first. Most people get into network marketing because someone they know asked them to. But this should be a business decision. If you want to find out how to make an informed decision about a networking company, please refer to this article I wrote in November of 2009..
But to the point…..
I got a call from a friend today telling me that he was doing due diligence on a company with an incredible 10 year track record but he was going to decline. When I asked him why, he responded that it was obviously a scam. How did he find out it was a scam? He googled the company name and the word scam. Almost instantly 39,500 links showed up. That’s a lot of links.
Here’s the problem. Google is like the library. Sometimes you have to find the right section and then look at dozens of shelves to find the book you are hunting. Most people don’t do that with internet searches. Google, although the most widely used, is just one of a large number of search engines. And they are a resource that requires you to manage the information.
So here’s a short comparison. Remember, my friend googled the company name and the word ‘scam’ and got 39,500 results. Here’s some comparisons using the company name and the word ‘scam’:
My friend’s search: 39,500 results
Mark Kay: 367,000 results
Avon: 512,000 results
Petro Canada: 45,900 results (not a home business but apparently it’s a scam according to search engines)
Canadian Tire: 295,000 results (again, not a home business but also not legit according to search engines)
And if you search ‘Is Apple A Scam’ it returns almost 22 million links.
The point is, Google is a resource. And like all resources it can be manipulated. Just for giggles, search “where is Elvis today” and you’ll get about 35 million results answering your question.
Please, do your homework. But please remember that an internet search is simply a starting point. The business you’re reviewing may be a scam. Or it may be the opportunity of a lifetime.
And as always, something to think about: “The greatest obstacle to discovery is not ignorance – it is the illusion of knowledge.” (Daniel J. Boorstin)